Facebook App Review Rejected Due to Privacy Policy? How to Fix It and Get Approved

A Facebook app is rejected for privacy policy issues when reviewers cannot clearly verify what data the app collects, why it’s collected, and how users can delete it. The policy must be public, app-specific, and aligned with requested permissions.

Why This Matters

Privacy policy rejection is not a legal problem.
It is a review verification problem.

During app review, Meta reviewers use your privacy policy as a reference document to validate what they see while testing your app. If anything is unclear or mismatched, the review stops.

Many technically correct apps fail simply because the policy does not help reviewers confirm data usage quickly.

Search Intent Breakdown

What users are trying to solve

• Why Meta rejected their app despite having a privacy policy
• What Meta actually expects inside the policy
• How to avoid repeat rejections

What they fear

• Endless resubmissions
• Delayed product launches
• Losing trust with Meta reviewers

What success looks like

• Approval on the next submission
• No clarification requests
• Permissions approved without follow-ups

Official Meta Privacy Policy Requirements (Verified)

According to Meta’s developer policies, every app must provide a publicly accessible privacy policy URL before approval.

The policy must clearly explain:

• What data is collected
• How and why the data is used
• Whether data is shared
• How users can request data deletion

This applies even if the app collects minimal data.

Why Apps Get Rejected for Privacy Policy Issues

1. Generic or Template Policies

Policies generated from templates or copied from other apps are frequently rejected because:

• They don’t describe app-specific features
• They don’t explain requested permissions
• They look interchangeable

Reviewers expect clarity, not legal boilerplate.

2. Permissions Not Explained in the Policy

If your app requests messaging, page access, automation, or webhook permissions, your policy must explicitly explain:

• What data is accessed
• Why it’s required
• How it’s used in the app

Missing this link almost guarantees rejection.

3. Missing or Weak Data Deletion Instructions

Meta expects:

• A public data deletion URL
• Clear, step-by-step instructions
• A working contact method

Vague statements like “contact us for deletion” are not sufficient.

4. Privacy Policy URL Not Public

Instant rejection triggers include:

• Login-required pages
• Broken or staging URLs
• Geo-restricted access

Reviewers do not retry links.

5. App, Business, and Domain Mismatch

Reviewers cross-check:

• App name
• Business name
• Website domain
• Privacy policy ownership

Any mismatch raises trust concerns and blocks approval.

Reviewer POV: How Meta Uses Your Privacy Policy

In under 60 seconds, reviewers check:

1. Does this policy describe the app being tested?
2. Does it explain the requested permissions?
3. Can users delete their data easily?
4. Is the policy publicly accessible?

If any answer is unclear, the app is rejected.

Privacy Policy Checklist That Passes Review

Your privacy policy must:

• Be publicly accessible (no login)
• Clearly name the app and owner
• List data types collected
• Explain why each data type is used
• Disclose third-party sharing (if any)
• Include a clear data deletion process
• Match requested permissions
• Use HTTPS

Step-by-Step: Fixing a Privacy Policy Rejection

1. List all permissions requested in App Review
2. Map each permission to the data it accesses
3. Rewrite the policy to explain this mapping clearly
4. Add a live data deletion page
5. Ensure app name, domain, and business match
6. Re-submit without changing unrelated app features

This resolves most privacy policy rejections on the next review.

Common Mistakes Seen in Real Rejections

• Using privacy policy generators without customization
• Saying “we may collect data” instead of specifying data
• Hiding deletion steps inside long paragraphs
• Linking to a homepage instead of a deletion page
• Updating policy text but not the dashboard URL

Final Takeaway

Meta does not reject apps for collecting data.
Meta rejects apps when reviewers cannot clearly verify how that data is handled.

Clear, reviewer-friendly privacy policies pass reviews.