META-IMAGEAccident Advertising AI – Case Study | Saurabh Dhar
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Accident Advertising AI

AI-powered ad platform for Personal Injury and Auto Collision industries.

Case Study
AI Ads
LegalTech
Analytics
WhatsApp
Accident  Advertising AI

Overview

AccidentAdvertising.AI is a niche AI-powered ad platform designed specifically for the highly competitive Personal Injury and Auto Collision industries. By combining real-time accident data, predictive analytics, and Meta ad automation, the platform allows law firms and clinics to generate high-quality leads with greater precision and less ad waste. The system leverages a proprietary Accident Intelligence engine that tracks accident data in real time and automatically adjusts ad targeting to reach potential clients in the most relevant locations. Paired with Meta Ads and a simplified dashboard, it becomes a turnkey growth engine for legal and medical practices focused on accident claims.

Client Type

Legal Marketing Agency / Personal Injury Law Firm

Industry

LegalTech / Personal Injury Lead Generation

Project Screenshots

Accident  Advertising AI screenshot 1
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Key Features

Powerful capabilities that solved the client's business challenges

Real-Time Accident Detection

Stay updated with local accident reports and feed them directly into your ad targeting logic.

Create Meta Ads Effortlessly

Launch highly-targeted campaigns for personal injury, auto claims, and medical follow-up with one click.

Auto-Pilot Ad Engine

Let the system run your ads automatically based on new accident data and predictive triggers.

Easy-to-Use Dashboard

Manage all your ad activity, performance metrics, and accident leads from a clean, intuitive interface.

Admin Dashboard for Multi-User Management

Admins can manage law firm accounts, user permissions, and monitor overall platform usage.

Challenge & Solution

The Challenge

Traditional Meta ad targeting is too broad for industries like personal injury law. High ad costs and irrelevant clicks lead to wasted budget and poor ROI. Manual ad updates can't keep up with fast-moving events like auto accidents. Firms needed a better way to combine lead generation with brand visibility.

The Solution

I developed a smart ad automation platform using real-time accident data, predictive analytics, and Meta Ads to create a self-optimizing marketing engine for law firms.

1

Proprietary Accident Intelligence Engine

Built a backend system to gather real-time accident data and tag it by region, time, and type.

2

Smart Meta Ad Integration

Connected Meta Marketing API to dynamically generate and adjust ad creatives based on accident trends.

3

Self-Updating Targeting Logic

Used predictive modeling to automatically refine target audiences and adjust ad budgets for better ROI.

4

Client & Admin Dashboards

Designed separate interfaces for law firm users and platform administrators to manage campaigns, leads, and billing.

Tech Stack

Figma UI
Figma UI
Custom HTML/CSS
Custom HTML/CSS
PHP
PHP
SQL
SQL
Meta Marketing API
Meta Marketing API
Accident Data API
Accident Data API

Results

Measurable outcomes and business impact

2x Lead Quality Improvement

Clients reported better-qualified leads by targeting accident zones as soon as incidents were detected.

35% Reduction in Ad Waste

The platform's AI targeting reduced irrelevant clicks and improved cost-per-lead performance.

Fully Automated Campaign Flow

Ads ran 24/7 with zero manual intervention, increasing ad consistency and reducing overhead.

Market Differentiation

Law firms stood out from competitors by using real-time targeting unavailable through traditional marketing tools.

Ready to explore the application?

Take a look at the live application and experience the features firsthand.

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