Adrigo Insights
Next-generation AI-powered social analytics platform for multi-platform brand management.

Overview
Adrigo Insights is a next-generation AI-powered social analytics platform built for marketers, agencies, and creators who manage multiple brands across multiple platforms. The platform consolidates performance data from Facebook, Instagram, LinkedIn, YouTube, TikTok, and Bsky into a unified dashboard, delivering real-time KPIs and GPT-generated summaries to eliminate guesswork in content and growth strategy. Users can dive into platform-specific engagement, compare brand performance, forecast future trends, and receive custom content recommendations—all without switching tools or tabs. The system is fully role-based and supports multi-brand environments, subscription billing, and even internal blog publishing for team communication and updates.
Client Type
Marketing Agency / SaaS Startup Founder
Industry
Social Media Analytics / MarTech
Project Screenshots

Key Features
Powerful capabilities that solved the client's business challenges
Unified Multi-Platform Dashboard
Track and visualize metrics from Facebook, Instagram, LinkedIn, YouTube, TikTok, and Bsky—all in one place.
GPT AI-Generated Reports
Convert complex analytics into plain-language insights, performance summaries, and actionable tips.
Predictive Analytics & Content Forecasting
Plan ahead with AI-powered content forecasts based on historical performance trends.
Custom Content Recommendations
Receive AI-curated post suggestions optimized for each platform's audience and algorithm.
Top Post & Conversion Analysis
Automatically identify your best-performing posts based on reach, engagement, and conversions.
Brand Comparison & Benchmarking
Analyze competitors or other managed brands side-by-side to identify strengths and gaps.
Team Collaboration Tools
Invite team members, assign roles (admin, manager, editor), and manage access per brand.
Admin Blog Management
Internal publishing system for teams to share updates, documentation, or insights directly within the app.
Stripe-Powered Billing
Seamless subscription and invoice management with role and feature gating by plan.
Profile & Brand Settings
Manage personal settings, password changes, brand configurations, and multi-brand access from profile tabs.
Challenge & Solution
The Challenge
Managing analytics across 5+ social platforms is time-consuming and inefficient. Teams often struggle to turn raw data into real strategic actions. Lack of predictive tools makes content planning reactive rather than proactive. Collaboration across brands and roles is difficult without unified access controls. No existing tool offered AI summaries, post suggestions, and competitor benchmarking in one place.
The Solution
I designed and developed a robust SaaS platform combining AI-generated analytics, cross-platform data aggregation, and team collaboration features—fully optimized for marketers and agencies.
AI-Enhanced Analytics Engine
Integrated OpenAI GPT-4 to translate raw metrics into easy-to-read performance summaries, forecasts, and content insights.
Real-Time Unified Dashboard
Pulled data via APIs from all supported platforms and visualized them using Chart.js with role-based data views.
Brand & Member Management System
Built a system to manage multiple brands per account with dynamic member roles and permissions, tied to their subscription plans.
Predictive Growth Tools
Implemented content forecasting modules that use past performance to suggest ideal posting schedules and formats.
Automated Reporting & Comparison
Built auto-generated benchmarking reports for internal and competitor brands, helping teams refine strategy quickly.
Subscription & Role-Based Billing
Integrated Stripe for monthly billing with automatic access restrictions based on plan level.
Tech Stack

Results
Measurable outcomes and business impact
Complete Funnel Visibility
Marketers could now track awareness-to-advocacy metrics across all platforms from one central dashboard.
5x Faster Strategy Planning
GPT-powered insights helped teams cut content planning time by over 80%, replacing manual reporting.
Multi-Brand, Multi-User Ready
Agencies and social teams onboarded multiple clients and collaborators without friction.
Seamless Content Benchmarking
The brand comparison tool provided clarity on competitive positioning and helped refine high-ROI strategies.
Scalable SaaS Architecture
Designed for horizontal scaling, Adrigo Insights is ready to serve thousands of users with role-based customization and cloud deployment.
"Saurabh is a rare example of somone who really understand the Meta API's landscape and how to navigate it to solve problems at hand. Not only is he technically skilled, but his "can do" attitude makes it a pleasure working with him. I have worked with Saurabh on multiple Meta API projects and he's always delivered where others have failed. Highly recommened!"
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