META-IMAGEMeta App Approval Case Study โ€“ Bingo Kings Royal | Instagram Graph API
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Bingo Kings Royal

Meta App Approved
Mobile Gaming
Social Gaming
Facebook Integration
Bingo Kings Royal

Overview

Bingo Kings Royal is a fast-paced, social Slingo-style bingo game for Android. Players engage in 1v1 bingo duels, unlock islands, and compete for leaderboard dominance โ€” all while playing with and against their Facebook friends. The game enhances user engagement by letting players connect with Facebook to view friends on the leaderboard, send/receive gifts, share achievements, and invite others for real-time bingo duels. Despite a fun and valid use case, the app initially faced multiple Meta App Review rejections due to configuration issues, invalid privacy policy, and screencast shortcomings.

Client Type

Gaming Studio / Android App Publisher

Industry

Mobile Gaming / Social Casual Games

Project Screenshots

Bingo Kings Royal screenshot 1
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Key Features

Powerful capabilities that solved the client's business challenges

Real-Time Bingo Duels

Engage in 1v1 bingo battles and climb the leaderboard through skill-based matches.

Play with Facebook Friends

Connect with Facebook to invite, play, and compete with friends in multiplayer matches.

Gift Sharing

Send and receive rewards, boosters, and gifts with Facebook friends to enhance gameplay.

Achievements & Social Sharing

Share progress, wins, and level-ups with your Facebook network directly from the app.

Friends Leaderboard

View how your friends rank in wins, coin balance, or island progression.

Challenge & Solution

The Challenge

โ€ข

Bingo Kings Royal faced review rejections across multiple submission attempts due to: Invalid or Missing Platform URLs: Android platform links were either missing or incorrectly set in the Meta developer console. Privacy Policy Mismatch: The privacy policy link led to an unrelated site (Digital Flame), which didn't match the game name or describe data practices. Incomplete Screencast: Initial screencasts failed to demonstrate any Facebook-integrated gameplay โ€” especially the core 'Play with Friends' feature. Unclear Use Case for user_friends: The review team flagged lack of clarity around how the user_friends permission was used in actual app functionality.

The Solution

We intervened with a structured approval strategy to resolve all blockers: Platform Configuration Fix: Updated the Android platform link in Meta dashboard to reflect the app's actual Google Play listing, enabling mobile-specific testing. Valid Privacy Policy Deployment: Published a new, valid privacy policy that clearly states the app name (Bingo Kings Royal), describes use of public_profile, email, and friend data, and is hosted on a professional, accessible domain. Screencast Redesign: Recorded a screencast that clearly shows connecting to Facebook via login, accessing and displaying friend list, sending gifts to friends, starting multiplayer games with Facebook friends, and sharing achievements to Facebook. Permission Use Case Mapping: Documented and demonstrated the use of public_profile (to personalize the user experience), email (for account recovery and unique identification), and user_friends (to power in-game friend leaderboards, gifts, and 1v1 challenges).

Facebook Permission Approval Expert

Previous Rejection Reasons

Issues identified and resolved during the approval process

1. Missing Android platform URL

Corrected developer dashboard configuration with valid Play Store link

2. Invalid privacy policy

Published a proper privacy policy that matched app name and outlined permission usage

3. Screencast didn't show Facebook integration

Created a new screencast covering all social gameplay features using Facebook

4. user_friends usage unclear

Showcased direct multiplayer and gift features that rely on friend list access

Results

Measurable outcomes and business impact

Successfully Approved and Live

Bingo Kings Royal was approved for all requested permissions.

Seamless, Friend-Powered Experience

The app now offers a seamless, friend-powered bingo experience, increasing user engagement through Facebook social features.

"Saurabh is really an expert when it comes to Facebook API truly a magician in that field. Super Recommended!"
A
Admir H
Client, Facebook API

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