Connvo
Unified Meta Inbox for Multibrand Messaging — Full Meta App Approval for Facebook, Instagram, and WhatsApp Business APIs
Overview
Connvo is a messaging unification platform that helps businesses manage customer conversations across multiple brands in one place. It allows users to connect Facebook Pages, Instagram accounts, and WhatsApp Business numbers to send, receive, and respond to messages from a single dashboard. Inspired by solutions like Chatwoot, Connvo integrates seamlessly with Meta's APIs to offer an all-in-one inbox, agent assignments, and brand-specific inboxes. Despite offering a powerful communication hub, Connvo struggled to get Meta approval due to privacy policy issues, missing screencast elements, login errors, and vague handling of Instagram and WhatsApp messaging flows. We stepped in to manage the entire approval lifecycle, fix the technical and compliance gaps, and secure all requested permissions.
Client Type
SaaS Startup / Multichannel Messaging Platform
Industry
CRM / Customer Communication / Marketing Automation
Project Screenshots
Key Features
Powerful capabilities that solved the client's business challenges
Unified Messaging Inbox
Manage conversations from Facebook Messenger, Instagram DMs, and WhatsApp Business in a single thread-based interface.
Multi-brand Support
Brands can connect multiple Pages, Instagram accounts, and WhatsApp Business profiles with separate inboxes and team assignments.
Team Collaboration Tools
Assign messages to agents, add notes, use tags, and resolve conversations collaboratively.
Customer Context View
See full message history, profile info, and previous conversation context for each customer.
WhatsApp Message Templates
Manage and send pre-approved WhatsApp templates for outbound notifications or replies.
Rich Media Messaging
Send and receive images, videos, buttons, and quick replies across supported platforms.
Meta App Approval Help
Successfully obtained 13 critical permissions
Challenge & Solution
The Challenge
Invalid Privacy Policy Page: Meta reviewers couldn't access or verify the privacy policy, which was required for data access permissions. OAuth Login Errors: Facebook login attempts failed during the review process due to redirect or error page bugs. Invalid Screencasts: Screencasts were either screen-recorded using external devices or missed key flows (like message handling and login). Missing Use of pages_messaging: The reviewers noted that messaging features were not demonstrated clearly for Facebook Pages. WhatsApp Template Management Not Shown: Screencasts didn't include the message template creation and management flows. Instagram Message Handling: Unused/seen messages weren't clearly shown or explained in the Instagram screencast, leading to another rejection.
The Solution
We executed a full remediation and approval support plan:
Privacy Policy Compliance
Delivered a hosted privacy policy page with the app name, logo, and business name, explaining data handling in simple terms.
OAuth Flow Fix
Debugged and fixed Facebook login redirection issues and ensured smooth access for test accounts.
Full Screencast Redo
Recorded clean screencasts using native screen recording with narration: Facebook Page connection + message demo, Instagram login and messaging, WhatsApp business number connection + template handling.
Clear Permission Mapping
Mapped each permission to its in-app use case with screenshots and tooltips.
Test Account Readiness
Set up business test accounts with valid credentials and 2FA-ready backup codes, verified ahead of submission.
WhatsApp Template Screencast
Recorded a screencast walking through the WhatsApp message template creation and approval process.
Instagram Messaging Clarity
Added clear visuals and commentary on how Instagram DMs are handled inside the app, including read/unread logic and message threading.
Facebook Permission Approval Expert
Issues identified and resolved during the approval process
1. Privacy Policy URL inaccessible or invalid
Created and hosted a compliant public-facing privacy policy page.
2. OAuth Login Errors
Debugged and fixed Facebook login redirection issues and ensured smooth access for test accounts.
3. Invalid Screencasts
Re-recorded clean screencasts using native screen recording with narration.
4. Missing Use of pages_messaging
Added complete demo of messaging feature within Facebook Page inbox.
5. WhatsApp Template Management Not Shown
Recorded and explained step-by-step template creation screencast.
6. Instagram Message Handling
Added clear visuals and commentary on how Instagram DMs are handled inside the app.
Tech Stack
Results
Measurable outcomes and business impact
Full Meta Approval in 2 Weeks
Achieved full Meta approval for all requested permissions across Facebook, Instagram, and WhatsApp APIs within 2 weeks of our intervention.
"Saurabh's expertise was invaluable. He navigated the complex Meta approval process with ease, and we got all our permissions approved quickly. Highly recommend!"
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