Consentz App
Centralized Meta ad campaign management for healthcare and clinics.
Overview
Consentz App was developed to simplify and centralize the creation, management, and optimization of Meta ad campaigns. Built as an extension of the Consentz platform, the goal was to give users—particularly in the healthcare and clinic sectors—a powerful and user-friendly tool to run ad campaigns without switching between multiple systems. The app features built-in AI-enhanced image and video editors, conditional automation rules, real-time insights, and automated alerts. It empowers users to create high-converting ads, monitor performance, and take immediate action—all from one dashboard.
Client Type
Healthtech Platform Founder
Industry
Healthcare Marketing / Clinic Automation
Project Screenshots
Key Features
Powerful capabilities that solved the client's business challenges
Sales & Lead Generation Campaigns
Create and launch goal-oriented ad campaigns to generate leads and drive bookings.
Meta Lead Form Integration
Create and manage lead forms directly within the platform, with real-time tracking of generated leads.
AI-Powered Image & Video Editing
Professional-grade creative editing tools built into the app—no external tools required.
Update Existing Ads
Make quick updates to active ads, including creative, copy, and targeting, without starting from scratch.
Ad Automation Rules
Define conditional logic to automatically pause, resume, or adjust ads based on performance metrics.
Page & Ad Insights
Visual dashboards for tracking likes, demographics, and ad performance—powered by Meta Insights API.
Email Alerts
Real-time notifications for overspending or underperforming campaigns to ensure proactive ad management.
Audience Targeting Tools
Create custom and lookalike audiences to maximize ad relevance and efficiency.
Integrated with Consentz Platform
Seamless user experience and data flow with existing features like CRM, bookings, and patient funnels.
Challenge & Solution
The Challenge
Meta Ads Manager is unintuitive for non-marketers, especially in industries like healthcare. Creative tools are disconnected, requiring users to design ads outside and re-upload. Monitoring ad performance required switching between Meta dashboards, spreadsheets, and email notifications. Lack of real-time alerts led to budget overruns or missed opportunities. No central place to manage ads across pages, audiences, and creatives.
The Solution
I designed and developed an end-to-end Meta advertising tool inside the Consentz ecosystem, combining AI-powered creatives, actionable insights, and automation.
Custom Ad Creation UI
Built a simplified, purpose-driven interface tailored to clinics and small business owners, with clear steps to launch lead or sales campaigns.
Integrated Media Editors
Users can design or modify creatives directly within the platform using built-in image and video editors, cutting out third-party tools.
Ad Insights & Email Alerts
Implemented real-time monitoring of ads and automated email alerts for budget overspending or poor performance.
Automation Rules Engine
Developed a conditional logic system that allows users to pause or resume ads based on CTR, cost-per-lead, impressions, and other metrics.
Audience & Lead Management
Users can manage custom/lookalike audiences, track leads from Meta forms, and route them into the existing Consentz CRM automatically.
Tech Stack
Results
Measurable outcomes and business impact
Unified Ad Workflow
All ad creation, editing, management, and reporting handled in one platform—reducing dependency on external tools by 80%.
Time-Saving Automation
Conditional rules helped automate 60% of ad optimization tasks, improving campaign efficiency and reducing manual errors.
Better Budget Control
Email alerts and insights allowed users to make timely changes, saving up to 30% in wasted ad spend.
Seamless Platform Extension
Consentz App was fully integrated into the existing Consentz dashboard, ensuring a consistent user experience for healthcare professionals
"Saurabh is a consummate professional taking the time to understand our requirements and rectify any issues we had."
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