META-IMAGEFB Instant Puzzle Game – Case Study | Saurabh Dhar
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FB Instant Puzzle Game

AI-powered image generation with classic jigsaw puzzles on Facebook Instant Games.

Case Study
Social Gaming
AI Entertainment
FB Instant Puzzle Game

Overview

We developed a unique, lightweight game experience using the Facebook Instant Games API, designed to run instantly without any installation. The game combines AI-powered image generation with classic jigsaw puzzles to create an engaging, personalized experience for players of all ages. Users can upload or generate custom images using the built-in AI Image Editor—which allows them to insert themselves into different outfits, scenes, or fantasy locations. These images then become the puzzle itself. Players can choose from multiple difficulty levels and even invite friends to play in real time.

Client Type

Gaming Startup / Experimental Product Demo

Industry

Social Gaming / AI Entertainment

Project Screenshots

FB Instant Puzzle Game screenshot 1
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Key Features

Powerful capabilities that solved the client's business challenges

AI-Powered Image Personalization

Upload a photo and use the AI editor to transform your look—change costumes, locations, or themes in seconds.

Multi-Level Jigsaw Puzzle

Play 3 puzzle difficulty levels—Easy, Medium, Hard—based on number of tiles and image complexity.

Multiplayer Mode

Challenge your friends in real time via Facebook Messenger or Instant Invite.

Instant Play, No Install

Built on Facebook Instant Games—no need to download or install anything to start playing.

Leaderboard Support

Compete with friends on global and local leaderboards to earn bragging rights and rewards.

Challenge & Solution

The Challenge

Most puzzle games lack personalization and social connection. Users typically need to install an app or game client, creating friction. Integrating AI-generated visuals into games is often technically complex. Facebook Instant Games has strict performance and integration standards.

The Solution

We created a personalized, social puzzle experience using Facebook's Instant Games SDK with integrated AI-driven visuals.

1

Facebook Instant Games SDK Integration

Built the game to load instantly within Messenger or Facebook App using the Instant Games API.

2

AI Image Generation Module

Integrated a web-based AI engine that lets users edit their photo—change clothing, background, or character style.

3

Dynamic Puzzle Generator

Auto-generates puzzle layouts based on the selected image and difficulty level.

4

Real-Time Multiplayer & Leaderboards

Enabled friend invites, match play, and leaderboard tracking using Facebook's social graph features.

Tech Stack

HTML5 Canvas
HTML5 Canvas
Tailwind CSS
Tailwind CSS
Node.js
Node.js
Express
Express
Custom AI Model / External API
Custom AI Model / External API
Facebook Instant Games SDK
Facebook Instant Games SDK
Firebase / AWS S3
Firebase / AWS S3
Facebook Graph API
Facebook Graph API

Results

Measurable outcomes and business impact

70% Repeat Player Rate

Personalized images increased player retention and return play.

High Social Sharing

Multiplayer invite and image-based play led to higher engagement within friend groups.

Fast, Frictionless Access

Game loads instantly without install—ideal for casual gamers and viral sharing.

AI Integration with Gaming

Showcased how AI and gaming can work together for a fun, user-generated experience.

Ready to explore the application?

Take a look at the live application and experience the features firsthand.

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