Jjam
Full Meta App Approval for a Creator-Focused Platform to Collect, Organize, and Publish Content on Instagram & Facebook
Overview
Jjam is a powerful media and content management platform designed for creators, marketers, and teams. It streamlines the process of collecting user-generated content, organizing media with smart tagging, and publishing across Instagram and Facebook — all in one place. With AI features like Smart Drafts and Auto Captioning, Jjam helps users save time and increase engagement. Creators can connect their Facebook Pages and Instagram accounts to publish posts, analyze performance, and manage content libraries with ease. Jjam also includes a mobile companion app and a customizable "Link in Bio" feature, making it an essential tool for content-first brands. Like many creator tools, Jjam encountered challenges during Meta's App Review process due to missing screencasts, vague permission explanations, and test credential issues. We stepped in to clarify use cases, prepare compliant materials, and guide the platform through to full Meta approval.
Client Type
Creator Tech / Media Management SaaS
Industry
Content Creation / Social Media Publishing
Project Screenshots
Key Features
Powerful capabilities that solved the client's business challenges
Content Collection
Collect media via uploads, forms, user-generated content (UGC), or third-party integrations.
Organize with AI
Automatically tag photos and videos, group them by project or theme, and find assets quickly.
Smart Crossposting
Share the same content across Instagram and Facebook with one click.
Smart Drafts & Captions
Generate post drafts and captions using built-in AI trained on your brand tone.
Scheduling & Publishing
Schedule posts for later or publish instantly with optimal time suggestions.
Analytics Dashboard
Monitor post reach, engagement, and performance metrics across both platforms.
Link in Bio Page
Custom landing page for your bio, linking to content, shops, or campaigns.
Mobile App
iOS and Android companion apps for on-the-go media review and scheduling.
Meta App Approval Help
Successfully obtained 8 critical permissions
Challenge & Solution
The Challenge
Missing Screencast Coverage: The original screencast skipped over publishing features and insights usage. Vague Permission Justification: Reviewers couldn't map Meta permissions to actual features like content publishing or analytics. No Valid Instagram Test Account: Test credentials for Instagram Business were either missing or invalid during initial submissions. Unclear Handling of Pages: The connection between Facebook Pages and publishing workflows was not explained in the submission notes.
The Solution
We executed a full review remediation plan:
Screencast Overhaul
Recorded clean, annotated screencasts showing login flow, post creation, scheduling, and analytics usage for both Facebook and Instagram.
Test Account Setup
Created a new Instagram Business test account with verified credentials and backup codes. Linked it to a Facebook Page and a Meta Business Manager.
Permission Mapping Guide
Mapped each requested permission to in-app functionality with supporting screenshots and links. For example: instagram_content_publish → Used in the Instagram scheduler; pages_manage_posts → Used in the post publisher for Facebook Pages; read_insights / instagram_manage_insights → Used in the analytics dashboard.
"Link in Bio" Use Case Clarification
Explained how "Link in Bio" pages dynamically use post-level metadata to generate preview cards.
Companion App Justification
Added note on the mobile app using the same backend endpoints and permission scopes, aligned with approved platform use.
Facebook Permission Approval Expert
Issues identified and resolved during the approval process
1. Screencast skipped over post scheduling and insights
Re-recorded detailed screencast covering all core flows.
2. Instagram Business test account not provided or invalid
Created and configured a valid test account linked to a Page.
3. Permissions not clearly mapped to features
Created a visual permission-feature map for reviewers.
4. "pages_manage_posts" use unclear
Showed the full Page connection and post publishing process.
5. OAuth flow not demonstrated fully
Captured the full login and permission grant screens in screencast.
Tech Stack
Results
Measurable outcomes and business impact
Full Meta Approval in 3.5 Weeks
Jjam successfully received full Meta approval for all required Instagram and Facebook permissions within 3.5 weeks.
Platform Live and Operational
The platform is now live and fully operational for creators.
"Saurabh's guidance was crucial. He streamlined our Meta approval process, and we got approved much faster than we expected. Highly recommend for creator tools!"
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Instagram App Review Consultant
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