LeadJourney.io
Overview
LeadJourney.io is a privacy-first performance tracking platform designed for modern marketers. Unlike traditional tools, LeadJourney is adblock-proof, GDPR-compliant, and doesn't rely on third-party cookies. It connects conversion data from Meta Ads, Google Ads, and other traffic channels into one real-time dashboard, enabling advertisers to understand lead journeys, optimize campaigns, and report with confidence. With a focus on full-funnel visibility and offline conversion tracking, LeadJourney helps performance teams feed better signals back into Meta's ad algorithm — even when cookies are declined or blocked. Despite this robust functionality, the app faced multiple Meta App Review challenges due to missing credentials, insufficient test instructions, and setup gaps.
Client Type
AdTech / Attribution SaaS Platform
Industry
Marketing Analytics / Conversion Tracking / Performance Advertising
Project Screenshots
Key Features
Powerful capabilities that solved the client's business challenges
Traffic Channel Report
Analyze and compare the performance of all paid traffic sources — including Meta, Google, and others — in one place.
Lead Overview Dashboard
View the entire customer journey, from first touch to conversion, mapped across campaigns and ads with click-level precision.
Cookie-Free Conversion Tracking
Track and post back conversion events to Meta even when cookies are rejected or ad blockers are in use.
Custom KPI Tracking
Build and track metrics that matter — like Qualification Rate, Sales Cycle Length, or Lead Quality Score.
API Postbacks & Webhooks
Send reliable signals to Meta Ads for campaign optimization via server-side API postbacks.
Ad Cost & ROI Reporting
Integrate ad spend data to evaluate true ROI in a single, real-time view.
Raw Logs View
Developers and analysts can explore raw click/conversion logs and API sync history.
Challenge & Solution
The Challenge
While the app's data integration use case was valid, LeadJourney.io encountered several review blocks due to missing or non-functional reviewer assets: Missing Test Instructions: The reviewers had no step-by-step flow to follow, leaving them unable to verify permission usage. Invalid Login Credentials: The provided test user login for the app backend failed with errors like "The selected email is invalid". No Facebook Page Connection Setup: There were no test Facebook pages or users available for reviewers to connect Meta Ads and test attribution syncing.
The Solution
We helped the team streamline the approval process with a full remediation plan: Test Credential Fixes: Set up a working Facebook test user with associated test page, created a functioning LeadJourney test user account and pre-linked ad accounts, verified credentials across environments before submission. Structured Test Instructions: Created a detailed verification note including URLs for login and dashboard, exact steps to create a campaign, track a conversion, and review reporting, instructions for connecting a Facebook test page to demonstrate permissions. Screencast Enhancement: Re-recorded and annotated screencast walkthroughs demonstrating ad data syncing via ads_management, page connection using pages_show_list, conversion visibility on Meta campaigns. Use Case Mapping Clarified: Added inline documentation in the verification note mapping ads_read to campaign performance metrics, pages_manage_ads to conversion tracking setup per page, business_management to asset access for API sync.
Facebook Permission Approval Expert
Issues identified and resolved during the approval process
1. No test instructions in verification notes
Added step-by-step flow, backend URLs, and account roles
2. Invalid app login credentials
Created and verified working login credentials for test reviewers
3. No Facebook test account/page for testing
Set up test Page + Meta test user, granted appropriate access
4. "Selected email is invalid" error
Replaced with verified test credentials used in screencast
5. No way to validate Meta ad connection
Provided demo setup that shows server postbacks from LeadJourney to Meta
Results
Measurable outcomes and business impact
Full Meta App Approval Secured
Achieved full Meta app approval for all required permissions.
GDPR-Safe Tracking Enabled
LeadJourney.io can confidently offer GDPR-safe Meta Ads tracking and analytics to marketers globally.
"helped us to fix problems with Meta Ads APi, really reliable!"
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