LiftCertainX
Overview
LiftCertainX uses advanced AI and extensive behavioral data to convert anonymous site visitors into qualified business leads. The platform helps users build custom audiences, identify new prospects across the web, and automate lead scoring and sales outreach — all without increasing ad spend. By integrating with Meta's Ads APIs, LiftCertainX enables businesses to: Capture anonymous site visitor behavior, Send captured leads directly to Facebook Custom Audiences, Analyze campaign performance via ad account insights, Optimize conversions and lead nurturing using smart webhook-based automation.
Client Type
Lead Generation SaaS / Growth Marketing Platform
Industry
AdTech / Sales Enablement / B2B SaaS
Project Screenshots
Key Features
Powerful capabilities that solved the client's business challenges
Custom Audience Management with Webhooks
Dynamically send qualified leads into Facebook Custom Audiences using real-time webhook automation — powered by pages_manage_metadata and pages_read_engagement.
Ad Account Integration
Connect and manage Facebook Ad Accounts to view campaign performance and sync audience lists using ads_read, ads_management, and pages_show_list.
AI-Powered Lead Identification
Identify and source new buyer-intent leads using AI models with access to behavioral data across the web.
Real-Time Dashboard
See lead funnel performance, audience growth, and ad metrics in a unified interface after Facebook authentication.
Automated Smart Webhook Setup
Simple onboarding flow: log in, select "Manage Dedicated Webhook," authenticate Facebook, choose ad accounts and audiences, then activate lead sync.
Challenge & Solution
The Challenge
Duplicate Screencast Detected: Meta's review system flagged the initial video as matching a previously submitted one, blocking progress. Unclear Use Case with No Live Demo: Reviewers requested a demonstration of custom audience setup using pages_manage_metadata and pages_read_engagement. Login/Access Failure: Reviewers reported errors logging in with provided credentials — "Something went wrong".
The Solution
Unique Full-Length Screencast: Recorded a fresh walkthrough showing: User login, Webhook modal flow with "Facebook Custom Audience" selection, Authentication prompt and permission grants, Test audience creation and webhook activation, Placement of captured leads into the selected Custom Audience. Clarified Permission Mapping: Included clear instructions and in-video labels: ads_read → Dashboard shows ad metrics (spend, reach, CPC), ads_management → Audiences created and managed in-app, pages_show_list → Listing connected Facebook Pages/ad accounts, pages_manage_metadata, pages_read_engagement → Used to add lead metadata to audiences, business_management → Supports asset access during auth. Working Credentials with Setup Verification: Fixed login errors and verified all test accounts. Provided precise instructions: Credentials, Page ID and ad account used, Expected lead data in the UI.
Facebook Permission Approval Expert
Issues identified and resolved during the approval process
1. Screencast flagged as duplicate
Submitted a new, unique walkthrough
2. Ads not created visibly in demo
Recorded ad creation process including creative setup and submission
3. UI button unresponsive
Debugged frontend and redeployed functional test-ready interface
4. Internal crash during review
Fixed backend bug causing auth/session breakdowns
Results
Measurable outcomes and business impact
Approved for Necessary Meta Permissions
LiftCertainX was approved for the necessary Meta permissions.
Seamless Lead Generation and Ad Audience Management
Now delivers seamless lead generation and ad audience management directly from its dashboard.
"Saurabh's team was instrumental in getting LiftCertainX's Meta app approved. Their thoroughness in addressing UI bugs and screencast issues was impressive."
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