META-IMAGELocal Insta App – Case Study | Saurabh Dhar
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Local Insta App

CRM platform for managing multiple Instagram accounts, brand collaborations, and community engagement.

Case Study
Instagram CRM
Influencer Marketing
Local Insta App

Overview

Local Insta App is a CRM platform built specifically for managing multiple Instagram accounts, brand collaborations, and community engagement from a single interface. Designed for social media managers, agencies, influencers, and their clients, the app brings together messaging, post scheduling, account insights, and contract storage under one powerful dashboard. Each Instagram account is accessible by users with specific roles—Admin, Blogger, or Client—ensuring a clean and organized permission-based workflow. With support for direct messaging, comment management, reposting, and notifications, the tool becomes a must-have for teams managing brand presence and influencer partnerships on Instagram.

Client Type

Marketing Agency / Social Media Manager

Industry

Influencer Marketing / Social Media CRM

Project Screenshots

Local Insta App screenshot 1
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Key Features

Powerful capabilities that solved the client's business challenges

Manage Multiple Instagram Accounts

Connect and manage several Instagram accounts from a single CRM.

Unified Messaging & Comments

Read and reply to DMs and comments across all accounts without switching tabs.

Repost Content

Quickly repost high-performing or client-approved content directly to the selected Instagram account.

Centralized Notifications

View and manage all important Instagram notifications in one place—mentions, tags, comments, and more.

Post Scheduling

Plan and schedule future posts with ease, keeping the content calendar consistent and automated.

Role-Based Access

Assign Admin, Blogger, or Client roles to accounts with permission control and activity logs.

Instagram Profile Insights

View profile feeds, followers, engagement metrics, and performance reports at the account level.

Client Contract Management

Store, view, and manage collaboration contracts associated with each account, keeping client deals in one place.

Community Management

Track user mentions, respond quickly, and engage with your audience to build stronger brand communities.

Challenge & Solution

The Challenge

Agencies and influencers often juggle multiple Instagram accounts without a streamlined way to reply to DMs, schedule posts, or track engagement from one place. Lack of built-in reposting and scheduling tools made workflows inefficient and scattered. Managing different roles and access levels (Admin, Blogger, Client) was challenging without a permission-controlled system. Contract tracking and brand collaboration records were maintained outside the platform in spreadsheets or email chains.

The Solution

I developed a collaborative CRM platform tailored to Instagram workflows, combining multi-account support, smart automation, and team-based access.

1

Instagram Multi-Account Management

Enabled secure login and management of multiple Instagram business accounts using Meta's Graph & Messaging APIs.

2

Real-Time Messaging & Comments

Integrated direct message and comment reading/reply functionality, syncing conversations across all connected accounts.

3

Reposting & Post Scheduler

Developed a built-in post scheduler with calendar UI and quick repost capability for curated content reuse.

4

Role-Based Access System

Built user roles and permissions logic to control account visibility and actions for Admins, Bloggers, and Clients.

5

Client Contract Storage

Added a secure module to upload and store PDF/Doc contracts, linked to specific Instagram accounts.

6

Dashboard Notifications & Insights

Created a central notification hub and insights dashboard powered by Instagram APIs for real-time engagement tracking.

Tech Stack

React
React
Next.js
Next.js
Tailwind CSS
Tailwind CSS
Node.js
Node.js
PostgreSQL
PostgreSQL
AWS EC2
AWS EC2
AWS S3
AWS S3
Firebase Authentication
Firebase Authentication
Meta Graph API
Meta Graph API
Instagram Messaging API
Instagram Messaging API

Results

Measurable outcomes and business impact

60% More Efficient Account Management

Teams could handle multiple clients' Instagram activities without switching tools or logging into different accounts.

Better Client Collaboration

With role-based access and stored contracts, collaboration with influencers and clients became seamless and trackable.

Unified Workflow for Messaging & Posting

Users scheduled posts, replied to messages, and tracked notifications—all from one platform.

Ready for Scaling

The infrastructure supports onboarding 50+ accounts and teams with role-based access and secure resource isolation.

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