Neka.ai
Overview
Neka.ai is an AI-driven marketing assistant tailored for real estate professionals, helping them manage their entire lead engagement, social media, and advertising workflows from one platform. It combines smart content creation, automated lead conversations, ad generation, and comment response tools — all with built-in AI that understands the real estate domain. From Facebook and Instagram content management to click-to-message ad funnels and lead qualification, Neka empowers busy realtors to close more deals while spending less time on manual marketing tasks. Despite being a feature-rich platform, Neka.ai faced multiple rejections during the Meta App Review process due to invalid test credentials, use case misalignment for certain permissions, and screencast limitations. Our team stepped in to handle the technical validation, permission mapping, and reviewer guidance to secure full approval.
Client Type
Real Estate Marketing SaaS Platform
Industry
PropTech / Real Estate Automation / Social CRM
Project Screenshots
Key Features
Powerful capabilities that solved the client's business challenges
Conversational Lead Engagement
Neka uses AI-driven messaging to interact with leads via click-to-message ads and page messaging, offering personalized responses based on the ad clicked.
Ad-Specific Chat Funnels
Leads are qualified using customized, ad-specific scripts and intelligent branching based on user responses.
Multi-Lead Handling
Neka can handle simultaneous chat conversations at scale — ensuring no lead is left behind.
Social Media Post Management
Create, schedule, and publish real estate content to Instagram and Facebook with AI-generated captions and smart timing.
Comment Monitoring & Response
Automatically suggest replies to post comments and route customer inquiries for follow-up.
Ad Creation Tools
Generate high-converting ad copy and visuals (AI-generated or uploaded) — complete with scheduling, audience targeting, and media selection.
CRM Integration & Lead Enrichment
Qualified leads, including answers from chats, are pushed to the realtor's CRM with all captured metadata for easier conversion tracking.
Challenge & Solution
The Challenge
Neka.ai faced approval delays due to: Misuse of pages_read_user_content: Reviewer flagged the permission as unnecessary based on use case; it was being requested for comment replies, which is not supported unless routed through messaging. Invalid Login Credentials: Test credentials for both Instagram and Facebook accounts were either expired or triggered login approvals, blocking reviewer access. App UI Access Issues: Some reviewers noted that the hosted app was only properly accessible on mobile and lacked certain media upload features in the screencast (e.g., for Instagram content publishing). Instagram Messaging Not Enabled: Test reviewers couldn't interact via Instagram DM due to business messaging not being activated on the IG account.
The Solution
We implemented a focused approval strategy to unblock progress: Permission Mapping & Justification: Removed pages_read_user_content and replaced it with pages_manage_engagement, aligning it properly with the comment and messaging-based workflows. Credential Fixes: Set up new Facebook and Instagram test accounts: With pre-approved logins, Valid backup codes, Proper messaging configurations. UI Access Clarification: Annotated screencast to show mobile-first UI flow and clarified how users create posts, attach images, and schedule content. Messaging Enablement: Enabled Instagram messaging for the test IG account and included a second test user to simulate inbound messages and validate replies. Ad & Media Workflow Screencast: Updated screencast to clearly show: Ad copy generation, Post scheduling, Image upload for Instagram/Facebook, DM-based lead qualification after ad click.
Facebook Permission Approval Expert
Issues identified and resolved during the approval process
1. pages_read_user_content used incorrectly
Replaced with pages_manage_engagement, aligned with private messaging flow
2. Invalid Instagram/Facebook credentials
Created fresh test users and provided valid login, backup codes, and setup details
3. Reviewer couldn't access upload tools
Clarified device-specific UI access and provided new screencast showing upload on mobile
4. Messaging not working on IG
Enabled messaging on the IG business account and simulated real inbound interaction
5. App URL inaccessible
Ensured publicly hosted, mobile-compatible access with direct login path for testers
Results
Measurable outcomes and business impact
Full Meta App Approval Secured
Achieved full Meta app approval for all required permissions.
Ready to Scale Across Platforms
The platform is now ready to scale across Instagram, Facebook, and Messenger for realtors.
"Saurabh's expertise was crucial in navigating the complex Meta App Review process for Neka.ai. His strategic approach turned rejections into a successful approval."
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Instagram App Review Consultant
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