META-IMAGEMeta App Approval Case Study – Postiz | Instagram Graph API
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Postiz

AI-Powered Social Media Scheduler & Growth Platform

Meta App Approved
Facebook
Case Study
Influencer Marketing
Postiz

Overview

Postiz is a full-featured AI-powered platform for social media scheduling, content generation, and performance tracking across Facebook and Instagram. It empowers creators, brands, and businesses to maintain a consistent online presence by automating post creation and publication, while also offering analytics to refine strategy and increase engagement. Postiz allows users to auto-publish to Facebook Pages and Instagram Business accounts, generate content with AI, and track engagement insights — all from a central dashboard.

Client Type

Social Media Managers / Creators / Marketers / Small Businesses

Industry

MarTech / Creator Economy / Content Scheduling Tools

Project Screenshots

Postiz screenshot 1
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Key Features

Powerful capabilities that solved the client's business challenges

Meta App Approval Help

Meta Permissions Approved

Successfully obtained 9 critical permissions

pages_show_list
instagram_basic
instagram_content_publish
instagram_manage_insights
pages_read_engagement
pages_manage_metadata
business_management
pages_manage_posts
pages_manage_engagement

Challenge & Solution

The Challenge

Reviewers couldn’t see the post generation or preview feature No analytics shown in the original screencast Use of instagram_content_publish and pages_manage_posts not demonstrated

The Solution

Recorded a new screencast walkthrough showing

1

Enhanced Screencast Walkthrough

Recorded a new screencast demonstrating the app's features, including AI-powered post generation, scheduled publishing, post publishing, comment management, and analytics insights.

2

Demonstrated Permission Usage

Clearly showcased the use of Meta permissions like pages_manage_posts, instagram_content_publish, and pages_read_engagement in the app's UI, labeling and describing each permission in the screencast.

3

AI Content Creation Flow

Added a full AI content creation and preview step to the screencast, addressing the previous rejection issue of missing post creation flow.

4

Analytics Visualization

Showed real-time engagement insights for posts on Facebook and Instagram, addressing the previous rejection issue of analytics not being shown.

5

Permission Mapping

Clearly mapped each Meta permission to corresponding UI features, ensuring that permissions like pages_manage_posts and instagram_content_publish were tied to the app's functionality.

Facebook Permission Approval Expert

Previous Rejection Reasons

Issues identified and resolved during the approval process

1. No demo of post creation flow

Added full AI content creation and preview step

2. Analytics not shown

Showed real-time engagement insights for posts on Facebook and Instagram

3. Permissions not tied to app UI

Clearly mapped each Meta permission to corresponding UI features

Tech Stack

React
React
TypeScript
TypeScript

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Instagram App Review Consultant

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