ReplyMagic
Full Meta App Approval for an AI-Powered Instagram Comment Automation & Engagement Platform
Overview
ReplyMagic is an AI-powered Instagram engagement platform that allows users to connect their Instagram Business accounts to view, manage, and automate replies to comments on their posts. Designed for brands, creators, and marketers, the platform provides a unified dashboard where users can customize AI responses, define tone of voice, provide business context, and reply manually or automatically to comments. With advanced control over tone, emoji usage, and response length, ReplyMagic helps maintain brand personality at scale. Users can enable AI globally or tailor replies for each post, while tracking all AI-generated responses in a dedicated activity feed. Despite its powerful automation features, ReplyMagic encountered multiple rejections during the Meta App Review process due to test account and 2FA issues. The team reached out to us to lead the approval process, provide proper reviewer access, and ensure a successful review outcome.
Client Type
SaaS Platform / Creator & Brand Engagement Tool
Industry
Social Media Automation / AI Engagement Tools
Project Screenshots
Key Features
Powerful capabilities that solved the client's business challenges
Instagram Post Dashboard
View and manage all your Instagram posts in one place, with per-post AI settings.
Custom AI Reply Engine
Define how the AI responds — choose tone, response length, emoji usage, and more.
Post-Specific Control
Enable or disable AI auto-responses globally or customize behavior on a per-post basis.
Business Context Integration
Feed brand info and post-specific context to improve AI response relevance.
Activity Feed
View AI-generated comment replies and track response history.
Manual Comment Reply
Browse comments and respond directly when needed — all from within the dashboard.
Challenge & Solution
The Challenge
No Instagram Business test account included for reviewers. Missing or invalid 2FA backup codes. Incomplete test instructions. Reviewer unable to complete login or comment management flow.
The Solution
We led the remediation process with a structured resubmission approach:
Test Account Provisioning
Set up a fully functional Instagram Business test account with working credentials and 2FA backup codes tested in advance.
2FA & Backup Code Fix
Regenerated all backup codes and verified their functionality to ensure smooth reviewer login.
Screencast & OAuth Flow Walkthrough
Recorded a clear screencast showing Instagram account connection, permission grants, comment fetching, and AI reply flow.
Test Instructions & Reviewer Notes
Added complete, easy-to-follow test instructions and login credentials directly in the App Verification Notes section.
Feature Mapping & Justification
Mapped requested permissions to real features (e.g., AI replies via instagram_business_manage_comments) and included UI walkthrough.
Tech Stack
Results
Measurable outcomes and business impact
Full Meta Approval in 2 Weeks
Achieved full Meta app approval for all required permissions.
Seamless AI Automation
Enabled AI-powered comment automation for Instagram Business accounts.
"The team was able to finish my project from idea to launch! Replymagic.AI is live and working. Really good work and team to work with"
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