Tmax
Full Meta App Approval for an AI-Enhanced Facebook & Instagram Ad Creation Platform
Overview
Tmax is a powerful AI-powered advertising platform that helps businesses and marketers create, manage, and analyze Facebook and Instagram ads with ease. It simplifies every stage of the ad workflow — from campaign creation to audience targeting and post promotion — all from one unified interface. With Tmax, users can connect their Facebook Pages, Ad Accounts, and Business Manager to: Create and publish Page posts directly within the app, Promote posts or create campaigns from scratch, Define custom and lookalike audiences, Generate ad copy using AI tools that extract content from any website, View insights for pages, posts, and ad performance, Manage all ads and audiences in one place. However, despite having a solid use case, Tmax's Meta app approval journey was initially blocked due to unclear screencasts, missing test instructions, and difficulty reproducing the ad creation experience.
Client Type
AdTech Platform for SMBs & Agencies
Industry
Marketing / Advertising SaaS
Project Screenshots
Key Features
Powerful capabilities that solved the client's business challenges
Ad Campaign Builder
Create campaigns, ad sets, and ads in a guided flow, selecting creatives, copy, targeting, and objectives.
Facebook Page & Post Promotion
Select posts from connected Facebook Pages or create new ones directly in-app for promotion.
Custom & Lookalike Audiences
Build audiences from CRM lists, leads, website traffic, and Facebook engagement data.
AI-Powered Ad Creation
Extract data (e.g., product titles, descriptions, CTA) from any website using AI, and instantly generate ads.
Lead Form Integration
Build and manage Facebook lead forms to capture customer data directly from ads.
Ad Insights & Management
Track real-time ad performance and manage active/inactive ads, budgets, and targeting.
Business Asset Management
Connect and manage multiple ad accounts, pages, and pixel data within a central dashboard.
Meta App Approval Help
Successfully obtained 11 critical permissions
Challenge & Solution
The Challenge
Screencasts Not Demonstrating Full Functionality: The screencasts didn't show clear creation of campaigns, ads, or published posts. Some permissions (like pages_manage_posts or ads_management) were listed without a visible, working flow. Reviewer Couldn't Complete Ad Creation: Due to missing or misconfigured test credentials, reviewers couldn't actually publish ads or access test payment settings. Unclear Test Instructions: The reviewers weren't given steps to replicate ad flows, use AI features, or test post promotion. There were also no pre-filled materials as claimed. Irrelevant Permission Request: pages_read_user_content was flagged as unnecessary due to lack of use in app features.
The Solution
We implemented a multi-layered fix to get approval:
Full Screencast Revamp
Created detailed, step-by-step screencasts demonstrating: Facebook Page connection, Creating a post and promoting it as an ad, Creating a campaign, ad set, and ad, Using custom/Lookalike audiences, Publishing lead forms, Viewing post/page insights, Generating ads using the "Get Data From Website" AI tool.
Test Environment Preparation
Set up a Facebook Business Manager with: A working ad account in test mode, A test Page with several published posts, Pre-created lead forms, A linked Instagram account, Payment setup or test-mode explanation.
Detailed Test Instructions
Included clear, bullet-style instructions: Where to click, Which account to use, What to test and what output to expect.
Permission Justification Matrix
Mapped each permission to an actual in-app feature with screenshots: ads_management → Full campaign/ad creation, pages_manage_posts → Creating posts from the app, pages_manage_ads → Boosting Page posts, read_insights / pages_read_engagement → Viewing campaign and post performance, business_management → Connecting Business Manager assets.
Reevaluated Irrelevant Permissions
Removed pages_read_user_content from the request to streamline approval.
Facebook Permission Approval Expert
Issues identified and resolved during the approval process
1. Ads not created successfully in screencast
Showed working ad creation with real test data.
2. Test credentials missing or not working
Set up verified test users and ad account with payment method or sandbox mode.
3. Screencast didn't show Page post creation
Recorded and annotated post creation flow inside the app.
4. Test instructions unclear
Provided structured, step-by-step testing instructions.
5. Irrelevant permission (pages_read_user_content)
Removed it from the submission to avoid confusion.
Tech Stack
Results
Measurable outcomes and business impact
Full Meta Approval in 4 Weeks
Tmax received full approval for all required advertising and page management permissions.
Streamlined Ad Creation
Enabled users to create and manage Facebook & Instagram ads with ease.
"Tmax now enables creators and marketers to build high-performance ad campaigns — with none of the Meta approval headaches. If you're building a Meta Ads app and keep hitting rejection walls, we can take over the approval process and get your permissions live."
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