Zapify
Automate your Facebook & Instagram messaging with AI-powered responses
Overview
Zapify needed a robust Meta API integration to automate Instagram and Facebook messaging for their clients. After two failed attempts with other developers, they approached me to get their app approved and build a scalable solution.
Client Type
SaaS Founder
Industry
Marketing Automation
Project Screenshots
Key Features
Powerful capabilities that solved the client's business challenges
AI-Powered Response Generation
Intelligent message analysis and contextual responses using OpenAI's GPT models
Multi-Account Management
Seamless handling of multiple Instagram and Facebook accounts from a single dashboard
Real-Time Notifications
Instant alerts for new messages with priority sorting based on customer value
Conversation Analytics
Detailed metrics on response times, conversion rates, and customer satisfaction
Custom Response Templates
Pre-defined templates for common scenarios with dynamic variable insertion
Seamless CRM Integration
Two-way sync with popular CRM platforms to maintain customer context
Challenge & Solution
The Challenge
Zapify had already been rejected twice by Meta's review team due to incomplete documentation and improper permission usage. Their previous developers struggled with webhook implementation and couldn't properly set up test users for the review process. The client needed a solution that could handle high message volumes across multiple Instagram business accounts simultaneously. They required AI integration to provide smart, automated responses based on message context and user history.
The Solution
I developed a comprehensive strategy to address Zapify's challenges and ensure a successful Meta app approval and integration.
Strategic Permission Planning
I conducted a thorough analysis of Zapify's requirements and mapped out the exact permissions needed, avoiding over-requesting which often leads to rejections.
Detailed Documentation & Screencast
I created comprehensive documentation for each permission request, explaining exactly how it would be used. I also produced a professional screencast demonstrating the app's functionality.
Robust Webhook Implementation
I implemented a reliable webhook system to handle real-time message notifications from Instagram and Facebook, with proper error handling and retry mechanisms.
Scalable Architecture Design
I designed a scalable backend architecture using Node.js and Firebase to handle high message volumes across multiple accounts without performance degradation.
AI Response Integration
I integrated OpenAI's GPT models to analyze message context and generate appropriate responses, with a custom training layer to improve response accuracy over time.
Tech Stack
Results
Measurable outcomes and business impact
Meta App Approved in 5 Days
First-time approval with no revisions required, saving weeks of development time.
3x Increase in Lead Conversion
Automated responses led to higher engagement and conversion rates for Zapify's clients.
99.9% Uptime for Messaging
Robust architecture ensured reliable message handling even during traffic spikes.
Scalable to 100+ Accounts
Solution designed to handle hundreds of Instagram accounts without performance issues.
"Saurabh knew exactly what Meta wanted. We got approved immediately, and everything just worked. The AI integration exceeded our expectations, and our clients are seeing real results with increased conversions."
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