META-IMAGEMeta App Approval Case Study – Zithara.AI | Instagram Graph API
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Zithara.AI

AI-First Omnichannel CRM for Retail Marketing, Sales & Support Automation

Facebook
Instagram
Meta App Approved
 Zithara.AI

Overview

Zithara.AI is a full-stack CRM and marketing automation platform built for retail brands to drive growth, streamline operations, and engage customers across every touchpoint. With seamless integrations into Meta platforms, Zithara.AI empowers businesses to Create and automate ad campaigns using first-party customer data.

Client Type

Retail Brands / D2C Companies / Growth Marketers

Industry

MarTech / CRM / Retail & eCommerce Automation

Project Screenshots

 Zithara.AI screenshot 1
1 / 5

Key Features

Powerful capabilities that solved the client's business challenges

Meta App Approval Help

Meta Permissions Approved

Successfully obtained 5 critical permissions

ads_management
pages_manage_ads
leads_retrieval
instagram_manage_insights
Ads Management Standard Access

Challenge & Solution

The Challenge

Insufficient Ad Campaign Interaction leads_retrieval usage unclear in screencast API Usage for Ads Management Standard Access

The Solution

Comprehensive Ad Management Demonstration

1

Uploaded new screencast showing:

– Step-by-step ad creation using ads_management and pages_manage_ads – Ad performance metrics dashboard (CPM, CTR, ROAS) using Ads Management Access – Real-time lead form sync using leads_retrieval, shown on CRM dashboard ✅ Increased app activity volume to meet Meta’s Ads API usage requirements ✅ Added Instagram account connection and insights panel to demonstrate instagram_manage_insights usage ✅ Provided working credentials, test page, and ad account for reviewers

Facebook Permission Approval Expert

Previous Rejection Reasons

Issues identified and resolved during the approval process

1. Insufficient Ad Campaign Interaction

Reviewers requested a demonstration of ad creation and insights dashboard

2. leads_retrieval usage unclear in screencast

Lead form submission and sync not shown

3. API Usage for Ads Management Standard Access

Meta requires a minimum number of ad API interactions to validate usage

Tech Stack

React
React
TypeScript
TypeScript
Next.js
Next.js

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